The Fall of Korean YouTuber Jin Ja-rim

The controversy over the founding of popular YouTuber Jin Jarim is rocking the online community and social media. 

She is active on various platforms and has a huge following, and recently announced that she is starting a shop called "Phantom Tang Hulu".



JinjarimJuly 2, 2001 22 years old
Physical : 153cm, 43.4kg, Type B, 230mm, 70B
Education : Hwaseong Banwol High School > Dong-A University of Broadcasting Arts Bachelor of Arts
Occupation : Twitch streamer, YouTuber


However, the announcement unexpectedly sparked controversy. When it became known that the shop called "Fantasy Tanghulu" was located very close to the Tanghulu shop that was already run by another small business, various opinions and criticisms poured in online. In this blog, I would like to take a look at the controversy over Jinjarim's founding from various aspects. Let's take a look at the concerns and concerns about the location of the store, the competition issues, the discrepancy between the initial plan and the actual opening, and the economic impact on small business owners, and consider the social impact of the establishment of a famous YouTuber. Let's take a look at what the controversy over Jinjarim's founding contains. Stay with us until the end!


Clearing up the controversy: store location and commercial morality issues

When the news of Jinjialim's establishment of "Phantom Tang Hulu" was announced, the controversy began. The key issue is that the shop that Jin Jiarim founded is located in close proximity to the Tanghulu store, which is already run by another small business. Maps and street views available online make it clear that the two shops are located almost next to each other.



Two stores next to each other


Because of this, the controversy has received a lot of attention from a moral point of view. Some netizens are pointing out that it is not ethically appropriate to start a business as a direct competitor when there is already fierce competition in the same industry. The controversy is spreading as concerns grow about the impact on the families and owners of other small business owners who are already trying. In such a situation, the controversy over the location of the store does not cease. As the commercial sphere overlaps, the question of which choice is right to make in the face of expected competition is increasing. In particular, as a small business owner, it is necessary to be considerate and respectful of other owners who are running their shops. The controversy over the location of the store and the issue of competition emphasizes the moral aspects of Jinjarim's entrepreneurship and sparks a social discussion on fair competition with small business owners. And that's not the only controversy.


Originally, a dessert shop? 

One notable issue amid other controversies is the discrepancy between the initial announced start-up plan and the actual start-up. Jinjiarim initially announced that it was opening a dessert shop, but it actually opened a Tanghulu shop.



At the time of signing the contract with the real estate company, it was introduced as a dessert shop, but after the opening, the store's sign was changed to "Fantasy Tanghulu", causing a controversy of friction with the Wang family tanghulu shop, which was run by another small business owner. Because of this, netizens have been referring to the dessert shop since the beginning, and they have the question of why it suddenly switched to a tanghulu shop. Inconsistencies in this information raise questions about the reliability and veracity of Pendulum. For famous YouTubers, it's important to be consistent in their statements, and the fact that the initial announcement is different from the actual start-up is a big problem that can undermine the trust of followers and the brand. In such a situation, netizens are waiting for an explanation of Jinjialim, and it is believed that a clear explanation is needed on the discrepancy between the initial announcement and the actual content of the start-up. Let's move on and look at the different sides of this controversy.


Wang Family Tanghulu's Statement

Already, the owner of the store next door, Wang Jia Tanghulu, has already established himself in the area.In this situation, all of a sudden, a famous YouTuber has opened the same business right next door, which is expected to increase the competition, resulting in a decrease in sales and pressure from competition.




Small business owners are often self-employed, operating their shops and earning a living for their families. Thus, the economic hardship of the emergence of new competitors can be devastating to them. This is more than just competition, it is seen as an issue that can directly affect the livelihood of small business owners and the stability of their families. With the royal family tanghulu already operating successfully in the region, the new competition is creating anxiety about their efforts and time. Public opinion on this emphasizes that the establishment of Jinjarim requires greater social responsibility and careful consideration.


Summary of netizen reactions

1. Criticism of commercial morality: 
- Some netizens are expressing great concerns about start-ups that are expected to face direct competition in the same commercial area. As competition from other small businesses that are already working is expected, there are many opinions that starting a business may go against business ethics.

2. Criticism of YouTubers' attitudes: 
- There are growing doubts  about the discrepancy between the dessert shop that was initially announced and the tanghulu shop that actually opened. Netizens have doubts about the veracity of the information initially released and the actual situation, and they are waiting for Jinjarim to explain this.

3. Expecting  Jinjarim's Position: 
- At the moment, it is difficult to know the exact facts because Jinjarim's position has not been released, but netizens are looking forward to how Jinjarim will take a stand on this controversy. Expectations and curiosity are rising as to how Jinjarim's announcement will change the situation.


Jinjarim's position announcement expectations and conclusion

At the moment, no information has been provided about Jinjarim's position or official announcement. Even after the controversy erupted, there has been no explanation through an official statement or YouTube, so netizens are looking forward to seeing how Jin Jarim will take a stand on the controversy. If Jinjarim takes a stand, the situation may change depending on its comments and explanations. However, as there is currently no official position or explanation on the controversy, it is impossible to know exactly what Jinjarim is standing. Therefore, it is necessary to consider all aspects of the situation by looking at the situation from a neutral and dispassionate point of view, rather than a witch hunt. You may want to wait for Jinjarim's position and official announcement.



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